Giving days are a major trend in philanthropy, and for good reason. They’re a powerful way for nonprofits to raise money and awareness. But what are they, exactly?
In short, a giving day is a designated day (or days) when individuals and organizations come together to donate to their favorite charities. It’s like a giant online donation drive, and it can be a great way for nonprofits to raise money and visibility.
If you’re thinking of hosting a giving day or just want to learn more about them, this post is for you. We’ll cover the basics of giving days, including how they work and the benefits they offer nonprofits.
What Are Giving Days?
You might be wondering, what are giving days? Giving days are a type of online fundraising campaign where donors are encouraged to give to their favorite nonprofit for a set number of hours or days. They’re often held in tandem with a city’s or state’s giving day campaign, which means that donors have the opportunity to give to their favorite nonprofit (or several nonprofits) through a single portal.
And there’s some pretty compelling evidence that shows giving days can be really successful for nonprofits. In fact, a study by the Blackbaud Institute found that giving days can result in an increase in online donations of anywhere from 200 to 400 percent!
So why are they so successful? There are a few reasons. First of all, donors are able to see all the organizations that are taking part in the giving day, which makes it really easy for them to find the right one for them. Secondly, they help to build relationships with donors. They create a sense of community around giving and when people come together to support a cause, they often become more invested in it. Lastly, donors like the sense of urgency that comes with giving days—they know that if they don’t donate now, their favorite nonprofit might not get the funding it needs.
How Do Giving Days Work?
You should by now be convinced that giving days are important for your nonprofit and are wanting to take part. But how do giving days work? It’s actually a pretty simple process.
First, a nonprofit registers for the event. They then create a fundraising campaign and set a goal for the amount of money they want to raise. Once the campaign is launched, donors can give money to the nonprofit online or in person.
How To Plan and Execute a Successful Giving Day
Ready to give your nonprofit a major boost? Then it’s time to get ready for Giving Day! Here are a few tips:
- Start early! The sooner you start planning, the better.
- Create a campaign goal. Your goal should be ambitious yet achievable, and it should reflect the work your nonprofit does.
- Make a list of your top donors and reach out to them early. Let them know that you’ll be participating in the Giving Day and ask for their support.
- Create a social media plan and make sure you’re actively promoting the Giving Day on all platforms. You’ll need to get the word out early and often to generate excitement among your donors.
- Get creative! Think about ways you can stand out from the competition and attract attention. You will use this throughout the whole campaign.
- Make sure your website is updated and ready to go. Make sure you have all your tools in place so donors can make their contributions easily.
- Launch your campaign. This is when the fun begins!
- Keep the energy up! Continue promoting throughout the campaign and generate excitement around the fundraising and your goals.
- Thank your donors. Show your gratitude by sending donors a personalized thank-you message (and maybe even a little gift).
- Celebrate! Once your campaign is over, take some time to celebrate your success!
You’ve probably heard of giving days – days when everyone is encouraged to donate to their favorite nonprofit. They’re incredibly important for nonprofits and can be one of the most important days of the year.
So if you’re a nonprofit, don’t miss out on giving days! They can be a great way to raise money and awareness for your cause.